Certificate in Digital Marketing
CDIS is providing an Advanced Digital Marketing Course. We have fully interactive one-to-one SEO training sessions. Our SEO course training is flexible to meet the demands of freshers and working professionals. SEO course training can be started any time from the date of enrollment. Students having prior knowledge of internet… Read More
Last Update: 18th December , 2015
Course Details
- Our SEO training program covers a number of SEO practices to help you in search engine results
- we provide training on a number of web marketing subjects and modify these courses according to the need of every student
- Our world class SEO training will help you to gain your confidence
- You learn the techniques to source huge traffic to a website, blog or eCommerce that ultimately converts into actual loyal customers
- Hands-On Experience in the Techniques of Online Lead Generation
- You learn how to plan and follow a successful SEO strategy that would be helpful for a website or blog to gain the desired attention
- Understand what makes the competitors’ sites tick and how to get ahead of them.
Course Content
Course Outline
An Overview on Digital Marketing
- Fundamental of Digital Marketing
- What is Digital Marketing?
- Platforms for Digital Marketing
- Importance of Digital Marketing
- Tools of Digital Marketing
- Scope of Digital Marketing
- How Digital Marketing Works
Digital Marketing Avenues
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/Google PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Web Analytics & Visitors Tracking
- YouTube and Video Marketing
- Affiliate Marketing
Search Engine Optimization
- What is SEO?
- Keyword, key phase, search engine rank, link building etc.
- On-Page Optimization
- Off-Page Optimization
- Competitors Analysis
- SEO Audit
- Keyword Research
- Site map creation
Search Engine Marketing
- What is SEM?
- What is Pay Per Click?
- Up growing needs of PPC campaigns
- Search Campaign
- Monitoring a campaign
- Create AdWords
Social Media Marketing
- What is Social Media Marketing (SMM)?
- Marketing on Social Networking Websites
- Profile Optimization on Social Networks
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- LinkedIn Ad Campaign Setup & Management
- Youtube Marketing
Content Marketing
- What is Web Content?
- What is Content Marketing?
- Content optimization
Email Marketing
- What is Email Marketing?
- Best Practices of E-mail marketing
- How to create Email Content?
- How to create an email list?
- Using Mailchimp
Google Analytics Tracking
- Introduction to Google analytics
- Setting your website with Analytics
- Google analytics fundamentals
- Tracking website performance through Google analytics
- Monitoring visitor behavior and Conversion measurement
- Conversion tracking
YouTube and Video Marketing
- Introduction to Video Marketing & Youtube
- YouTube Channel Creation and Growth
- Video Campaign Creation in AdWords
- YouTube video analytics
Affiliate Marketing
- What is Affiliate Marketing and how does it work?
- History of affiliate marketing
- Affiliate marketing scenario in India
- Choosing Right Products: Clickbank, CJ
- How to optimize your blog and website for affiliate marketing
Lead Generation & Conversion
- What is Generation & Conversion?
- Converting leads to sales
- Offering product & services
- Terms & Condition finalization
- Payment follow ups
- Follow ups for repeat business
Duration & Eligibility
- Duration: 6 Months
- Eligibility: Sound knowledge in Computer.
Payment Details
Payment : Rs.5000 for admission.
Course Fees: Rs.15000 /-. Pay in installments
Offer Fees: Rs.12000 /-. Pay in installments
Pay in 3 installments of Rs.5000, Rs.4000, Rs.3000.
Industry Experienced Faculties/Instructors
CDIS faculties consist of highly experienced professionals who have deep knowledge in their respective domains. They bring real industry exposure and hands-on expertise into the classroom, ensuring that every student gains practical, relevant, and career-focused learning.
Debanshu Ghosh
Software EngineerHe is an experienced Software Engineer and Web Developer with 16 years in the industry. As Founder and CEO of Softweb Development Technologies, he leads innovative software solutions, drives scalable development strategies, and delivers high-quality digital products while guiding teams toward technological excellence and business growth.
Placement & Career Opportunity
After completing this Course, students can explore multiple career paths across multiple industries. Below are some major sectors where these course skills are in high demand –
We will keep sending you in a number of companies as per there requirements.
